Apple reportedly said on Friday that it would delay iOS 18’s marquee AI features in the European Union, conveniently blaming Digital Markets Act (DMA) regulations. The company claimed it would block the launch of Apple Intelligence, iPhone Mirroring on the Mac and SharePlay Screen Sharing in the EU this year, according to Bloomberg, which reported the news.
“We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security,” the company said in a statement to Bloomberg. Apple didn’t expand on how DMA regulations could force it to compromise user privacy and security.
The DMA, which passed in 2022, tries to usher in fair competition by reining in what Big Tech companies can do to stifle competition. It blocks them from pushing out smaller competitors, favoring their own services over those of rivals, locking customers’ data into their platform and limiting transparency about their use of advertising data.
This isn’t the first time Apple has pinned blame on regulations — without offering much in the way of specifics — for blocking EU users from having nice things. Earlier this year, the company said it would remove the ability to add home screen web apps in Europe due to DMA rules. It later reversed course, citing “requests” it received. Google did something similar when it removed third-party apps and watch faces from European devices, blaming “new regulatory requirements.”
Apple’s delay comes when EU regulations present a thorn in the company’s side. The European Commission formally opened an investigation into the company in March and reportedly plans to charge it in the coming weeks for DMA violations. The company was already fined €1.8 billion ($1.95 billion) earlier this year for preventing app developers from informing iOS users about cheaper music subscription plans outside of the company’s ecosystem.
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